Bradford White is a privately held American manufacturer of residential and commercial water heaters headquartered in Ambler, Pennsylvania, with its manufacturing facility located in Middleville, Michigan. The company is among the largest American manufacturers of water heaters, competing with companies such as Rheem and A. Q. Smith

The company produces various types of water heaters, including natural gas-, electric- (including high efficiency heat pump models), propane- and heating oil-powered models. The lineup includes some high-efficiency and Energy Star models. The company also offers a line of natural gas- and propane-powered tankless water heaters known as EverHot (which are actually rebranded units produced by Rinnai), as well as storage tanks for solar water heaters.

In 2015, the EverHot series was replaced by the Infiniti series. Unlike the EverHot series which were rebranded Rinnai units, the Infiniti series was designed in-house by Bradford White and features an exclusive Scale Reduction Technology (SRT).

Bradford White has a longstanding business model where its water heaters are not sold directly to consumers; Bradford White water heaters are only sold to licensed plumbers at various supply houses. Bradford White claims this approach ensures proper and safe installation of its water heaters, and also prevents code violations.


Stiebel Eltron is a company based in Holzminden, Germany that manufactures central heating products such as heat pumps. The UK office was set up on the Wirral Peninsula in 2008. The company dates back to 1924 in Berlih, when Dr. Theodor Stiebel founded Stiebel Eltron. Today it is one of the world’s leading green energy low carbon specialists manufacturing ground, air and water source heat pumps. It further produces ventilation and air conditioning and systems technologies. It has a world-wide turnover of 475m Euros and employs 3000 staff. The UK operation is led by managing director Mark McManus and technical director John Felgate and employs 14 staff.

In the UK Stiebel Eltron’s main products are low carbon sustainable energy heat pumps. These energy efficient heating systems can be used in all forms of building that require heating and hot water including: homes, businesses, public sector buildings such as schools and hospitals, emergency service buildings, council properties, sports venues and places of worship. The heat pumps recycle energy from the air, ground or water to generate heat and hot water. Heat pumps are an alternative form of heating to oil and gas.

Stiebel Eltron products are available throughout the world. The company is the market segment leader in several countries. For example, in France they are the market leader with an advanced electric heating system, in Switzerland with heat pumps and in Japan with night storage heaters.